Speaking through images

Italian professor Vittorio Montieri from Padova enlightens us about visual syntax,speaking through images in advertising and media. A simple matrix with the dimensions of the topic can start of the creative process. Talking about Italian crime? Der Spiegel simply put pasta and a gun together. Not a very impressive example; Vittorio’s students created images that merged images and looked more natural. My favorite is a fork with pasta tomato sause, oh wait, it’s blood! More examples follow, merging two objects. A gondolier on a poster was wearing a cowboy hat to promote an American film festival in Venice. Two soccer players are entangled in…. a tango pose on the field, on a poster to promote a cup in Argentina. I will remember the Filled Silhouette technique, filling the shape of one object with another object – even though the professor doesn’t think much of it.